Kursus i strategisk kommunikation

Tirsdag d. 3. marts 2020 kl. 09.00 – 16.30

Pakhusene, Aarhus Ø, 8000
Mariane Thomsens Gade 1

Tirsdag d. 3. marts 2020 kl. 09.00 – 16.30

Pakhusene, Aarhus Ø, 8000
Mariane Thomsens Gade 1

Mange virksomheder og organisationer har en kommunikationsstrategi. Nogle gange er det en strategi, man rent faktisk kan bruge til noget, andre gange er strategien så overordnet og overfladisk, at den ikke rammer nogen overhovedet. Der skal være en rød tråd gennem al den kommunikation, man sender ud over rampen.

WeDoCommunications kursus i strategisk kommunikation giver deltagerne redskaber til fremadrettet selv at udvikle skarpe kommunikationsstrategier, som er effektive, målrettede og implementerbare. Udvikling af holdbar og effektfuld strategisk kommunikation kræver fokus, overblik og involvering af de rigtige kompetencer. En god kommunikationsstrategi sætter mål, midler og retning. Den gør prioriteringen af kommunikationsindsatser nemmere, og den tvinger alle i organisationen til at fokusere på de samme strategiske mærkesager og fremtidssikrer virksomheden.

Undervisningen tager udgangspunkt i en række strategiske øvelser bygget op omkring skelettet i en effektiv kommunikationsstrategi. Vi veksler mellem relativt korte teoretiske indlæg kombineret med øvelser, brainstorms og konkret træning.

Målgruppe:

Kurset henvender sig generelt til folk, der arbejder professionelt med kommunikation. Det kan være alt fra kommunikationskonsulenter, kommunikationsrådgivere til marketing- og SoMe-ansatte, projektledere o. lign.

Kursusindhold:

  • Introduktion til strategisk kommunikation
  • Målsætninger
  • Det kommunikerende værditilbud (produkt og/eller serviceydelser)
  • Målgrupper
  • Positionering
  • Kernefortælling og hovedbudskaber
  • Kommunikationsudfordringer
  • Platforme og kanaler
  • Ledelseskommunikation og CEO-branding
  • PR, branding og SoMe – strategisk fokus
  • Marketing – strategisk fokus
  • Risikovurderinger af strategi og indsatser
  • Udvikling af strategiske kommunikationsaktiviteter

Kurset afholdes i Pakhusenes smukke lokaler på Aarhus Ø. Vi starter dagen med croissanter og kaffe kl. 8.30 – selve kurset begynder kl. 9.00 Efter en lækker frokost, som er inkluderet i prisen, går vi en tur i de smukke omgivelser på Aarhus Ø for at klare hovederne og trække lidt frisk luft. Der er max. 15 deltagere på kurset og minimum 6 deltagere. Jeg underviser selv med opbakning fra dygtige folk.

Instruktører:
Anna Thygesen, kommunikationsrådgiver
Rikke Brandes, kommunikationsrådgiver

Pris: 6.995 kr. inkl. materiale og forplejning, ekskl. moms.

Skriv en mail: info@wedocommunication.dk eller ring til mig: 22 15 17 45, hvis du har spørgsmål.
Tilmelding senest onsdag d. 26. februar via mail: info@wedocommunication.dk
Vi glæder os til at se dig.

De bedste hilsner,
Anna Thygesen
& WeDoCommunication

hjemmeside Anna

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